Ferrari to join the UTV Marketplace very soon

Ferrari to join the UTV Marketplace very soon

Ferrari is reportedly considering a utility vehicle in hopes of doubling profits by 2022. According to MotorTrend, sources familiar with the matter who asked to remain unidentified said that the automaker is trying to expand beyond supercars and plans to deliver more than 10,000 vehicles annually as part of a new plan.

Delivering over 10,000 vehicles could mean that Ferrari must comply with tighter emissions regulations. So in order to tackle that the automaker may build more hybrid vehicles. FCA’s Sergio Marchionne is currently CEO at Ferrari and has been pushing the automaker toward more volume. As a result, Ferrari is already well past the 7,000-car production cap that was imposed to preserve the brand’s exclusivity. As part of its move toward doubling its profits, Ferrari is evaluating the possibility of a car that’s more spacious, being a four-seat, all-wheel-drive shooting brake. The more practical Ferrari will be aimed directly at Asian consumers, particularly China. Sources also noted that in China alone the new model could contribute to 2,000 vehicles to the automaker’s annual deliveries. A utility vehicle would be risky for Ferrari and needs to look, sound, and drive like one while being more practical in order to be successful. Do you think they’ll be able to pull it off?